Wearables up 28% in 2020

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While the holiday quarter was largely driven by new devices and lower prices, the broader trend for 2020 was the surge in consumer spending for electronics as disposable income was reallocated from leisure activities during the pandemic.

“In-home fitness programs are quickly becoming a crucial component of the wearables offering for many companies,” says IDC’s Jitesh Ubrani, “beyond that, the proliferation of health sensors such as skin temperature, ECG, and heart rate tracking are allowing users and health professionals to better understand the onset and tracking of diseases.”

However, growth has not been even across the wearables market as some companies and products were affected by the global semiconductor shortage. Most notably, wristbands declined 17.8% during the quarter and accounted for just 11.5% of all wearable devices shipped. Hearables* were the largest category of devices with 64.2% share of shipments, followed by watches with 24.1% share.


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